Museum InfoMedia Room

DIA docent tour
Docent tour

DIA launches Mobile Website - Museum information now readily available for smartphone users

Thursday, February 21, 2013

(Detroit)—The Detroit Institute of Arts (DIA) has launched its first mobile website to offer smartphone users and others an enhanced online experience. The mobile website is a condensed version of the DIA’s full website—www.dia.org—that can be accessed by mobile phones with internet capabilities.

Key features include an easy-to-read design for small smartphone screens and a “Today at the DIA!” button on the home page that directs users to daily museum events. The menu on the home page offers options to access general information, current exhibitions, Detroit Film Theatre (DFT) schedule, the online art collection, purchase tickets, obtain a membership and view the full version of the website.

The mobile site is a response to increasing traffic from mobile users on the DIA’s website. In 2012, 19 percent of website visitors were mobile users, which is more than double the amount in 2011. In order to keep pace with the changing needs of the museum’s audiences, the DIA is also in the initial phases of creating a mobile app for the DFT, which will provide a schedule of screenings and events.

Hours and Admission
Museum hours are 9 a.m.–4 p.m. Tuesdays–Thursdays, 9 a.m.–10 p.m. Fridays, and 10 a.m.–5 p.m. Saturdays and Sundays. Admission is $8 for adults, $6 for seniors, $4 for ages 6–17, and free for DIA members and residents of Wayne, Oakland and Macomb counties. For membership information call 313-833-7971.

###

The Detroit Institute of Arts (DIA), one of the premier art museums in the United States, is home to more than 60,000 works that comprise a multicultural survey of human creativity from ancient times through the 21st century. From the first Van Gogh painting to enter a U.S. museum (Self-Portrait, 1887), to Diego Rivera's world-renowned Detroit Industry murals (1932–33), the DIA's collection is known for its quality, range, and depth. The DIA’s mission is to create opportunities for all visitors to find personal meaning in art.

Programs are made possible with support from the City of Detroit and residents of Wayne, Oakland and Macomb counties.

Contact:      Larisa Zade     313-833-7962      lzade@dia.org      www.dia.org