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DIA Meets Million Dollar Manoogian Challenge

Wednesday, May 12, 2004

The Detroit Institute of Arts (DIA) announced that it has met the Manoogian Challenge for the 2003–2004 fiscal year and is moving forward on the next phase. The challenge is a gift-matching initiative set by Richard A. Manoogian, chairman emeritus of the museum’s board and CEO of Masco, Inc, designed to build the museum’s annual fund. Manoogian made the five-year commitment to the DIA, pledging to match all new or increased gifts to the DIA’s operating budget, up to $1 million each year.

“For over thirty years, Richard Manoogian has been a strong supporter and extraordinary leader for this museum,” said DIA Director Graham W.J. Beal. “The Manoogian Challenge demonstrates his continued involvement with the DIA and dedication to motivating others to follow his lead. The response to the challenge has been tremendous, and we cannot thank him enough.”

More than 9,000 individuals, corporations and foundations responded to the Manoogian Challenge: 1,577 were new donors to the annual fund; 461 were donors who increased their gift to the annual fund; and 1,729 were those who upgraded their museum membership. The majority of the other gifts were from individuals and families who joined the museum for the first time. Gifts for endowment and capital improvements did not count toward the challenge.

In addition to the Manoogian Challenge, the DIA successfully completed two other matching-grant challenges—the Community Foundation for Southeast Michigan’s Touch the Future initiative and a challenge grant from the Kresge Foundation aimed at attracting new major donors to the museum’s capital campaign.

Achieving its Touch the Future goal marks the most successful planned giving undertaking in the DIA’s history. As a result of 45 planned gifts, the Community Foundation for Southeast Michigan, with funding from the Kresge Foundation, awarded the museum over $1 million in special bonus grants. The innovative program gave the DIA an opportunity to raise awareness of the benefits of planned giving for donors and their families.

The Kresge Foundation challenge was designed to identify at least four new donors at the $1 million and above level to contribute a combined amount of at least $10 million to the DIA’s capital campaign. The DIA met this challenge with seven individuals and corporations. The Kresge Foundation challenge was a condition of its multi-million-dollar contribution to the $331 million capital campaign. The DIA has raised $200 million toward its overall goal.