Museum InfoMedia Room

DIA exterior at night
DIA exterior at night

Detroit Institute of Arts Maintains Customer Service Focus with Hiring of New Vice President, Museum Operations

Friday, July 11, 2008

The Detroit Institute of Arts (DIA) continues to maintain its commitment to exceptional customer service with the hiring of Elliott W. Broom as Vice President, Museum Operations. Broom comes to the DIA with extensive experience in the hospitality industry, most recently at the Hotel Palomar in Dallas, Texas. Broom’s career has also taken him to the Four Seasons Hotel in Los Angeles and the Ritz-Carlton Hotel in Dearborn. 


While at the Hotel Palomar, Broom and his staff earned a top ten ranking in guest satisfaction among all luxury hotels in the Kimpton chain. Broom also served as a Kimpton Cultural Cornerstone Trainer, facilitating internal training for Kimpton staff. He has acted as a speaker and facilitator at the Ritz-Carlton Learning Institute and was part of a team that earned two Malcolm Baldrige Quality Awards.


“We view the new DIA as a total experience from the galleries to the café to the valet service,” said museum director Graham W. J. Beal. Elliott’s skills will allow him to expand and improve upon our commitment to providing every visitor with a positive experience from the time they enter the museum until the time they leave. We are delighted to have him on board.”


Broom is a former Detroiter with a degree in Art History and Administration from the University of Michigan, Dearborn. He succeeds Sven Gierlinger, another Kimpton and Ritz-Carlton alumnus, who is leaving the DIA for a position to be announced shortly.


Broom will officially join the museum on August 4.



The Detroit Institute of Arts (DIA), one of the premier art museums in the United States, is home to more than 60,000 works that comprise a multicultural survey of human creativity from ancient times through the 21st century. From the first van Gogh painting to enter a U.S. museum (Self Portrait, 1887), to Diego Rivera's world-renowned Detroit Industry murals (1932–33), the DIA's collection is known for its quality, range, and depth.


Programs are made possible with support from the Michigan Council for Arts and Cultural Affairs and the City of Detroit.



Pamela Marcil     313-833-7899