Museum InfoMedia Room

DIA exterior at night
DIA exterior at night

Detroit Institute of Arts Annual Gala to Celebrate Museum’s 125th Anniversary - Long-time supporters Marianne and Alan E. Schwartz to be honored at annual fundraiser

Tuesday, October 12, 2010

October 12, 2010 (Detroit)—The Detroit Institute of Arts (DIA) presents “DIA@125, a Gala” on Saturday, Nov. 13 from 6 p.m. to 12:30 a.m. This year’s annual fundraiser celebrates the museum’s 125th anniversary, and includes a special tribute to long-time DIA supporters Marianne and Alan E. Schwartz. Co-chairs are Detroit’s First Lady Yvette Bing, Gayle Camden of Grosse Pointe, and Fair Radom of Bloomfield Hills. Tickets are $2500, $1500, $600 and $125. For tickets, call 313-833-7967.

“It is extremely satisfying to be at the helm of the DIA as it reaches its 125th year, and our gala will be a worthy celebration,” said Graham W. J. Beal, DIA director. “We are especially pleased to honor Marianne and Alan Schwartz, who, for more than 50 years have generously donated time, money and works of art that have enriched the museum in so many ways.”

The evening for $2500 and $1500 ticket holders begins at 6 p.m. All guests will be welcomed at the grand entrance on Woodward Avenue, where they will encounter stunning décor and whimsical entertainment. They will be directed to a decked-out Prentis Court for a VIP cocktail reception where they will be joined by $600 ticket holders at 6:45 p.m. At 7:30, guests will enjoy a gourmet three-course meal presented by Forte Belanger of Troy: $2500 ticket-holders will be seated in the museum’s regal Great Hall; $1500 ticket-holders will be seated in Rivera Court, surrounded by Diego Rivera’s renowned Detroit Industry murals; and guests who purchased $600 tickets will be seated for dinner in the elegant Kresge Court. In addition, these level tickets include recognition in the gala program book. Deadline for inclusion in the book is Friday, Oct. 22.

A brief program with remarks by DIA Director Graham W. J. Beal, Chairman of the Board Gene Gargaro, Jr., and former Chairman of the Board Richard A. Manoogian will include a special tribute to Marianne and Alan E. Schwartz, renowned connoisseurs, collectors and generous patrons of the DIA. Dinner guests will also be treated to a nostalgic look back at the DIA throughout its history.

At 9 p.m., guests will proceed to Prentis Court for a sumptuous dessert buffet, described as “over the top,” drinks and dancing to DJ Rock City. Savory bites will be served later during the evening.

Tickets for the late-night chic party are $125 and include the dessert buffet, drinks, savory bites and dancing to DJ Rock City, resident DJ at hot Chicago clubs The Underground and Le Passage. He was also voted top DJ in Chicago. The party begins 10 p.m. in Prentis Court where dinner guests will already have the party in full swing.

As a special offering for the DIA’s 125th anniversary, Detroit’s Westin Book Cadillac hotel, located a few miles from the museum, is offering an exclusive room rate to gala ticket holders of $125 for the night of the gala only. For reservations, visit

Several popular businesses, among them jewelers, boutiques and spas in Grosse Pointe, Birmingham, Royal Oak and Novi are also supporting the DIA by offering special deals to gala goers to help them get ready for the big event. For a list of business and offers, visit or see the November issue of Styleline magazine.


The Detroit Institute of Arts (DIA), one of the premier art museums in the United States, is home to more than 60,000 works that comprise a multicultural survey of human creativity from ancient times through the 21st century. From the first van Gogh painting to enter a U.S. museum (Self Portrait, 1887), to Diego Rivera's world-renowned Detroit Industry murals (1932–33), the DIA's collection is known for its quality, range, and depth. As the DIA celebrates its 125th anniversary in 2010, it does so with renewed commitment to its visitor-centered experience and to its mission of creating opportunities for all visitors to find personal meaning in art.

Programs are made possible with support from the Michigan Council for Arts and Cultural Affairs, National Endowment for the Arts and the City of Detroit.


Contact: Pamela Marcil 313-833-7899