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DIA exterior at night
DIA exterior at night

Borders Books to Host “Benefit Days” to Support Detroit Institute of Arts - Percent of net sales from metro Detroit stores, online purchases to benefit museum

Wednesday, October 13, 2010

October 13, 2010 (Detroit)—The Detroit Institute of Arts (DIA) will be the beneficiary of Borders Benefit Days on Friday and Saturday, Oct. 22 and 23. A percentage of net sales at Borders stores in Wayne and Oakland counties, and Ann Arbor, as well as all online sales from borders.com, will be given to the DIA during these designated days. A Borders Benefit Day voucher, available at www.dia.org, must be present at the time of in-store purchases. For online purchases, during the checkout process, shoppers will need to enter the voucher code DART1023P. 
 
On Saturday, Oct. 23, DIA Director Graham W. J. Beal will sign the book Treasures of the DIA at the Grosse Pointe and Birmingham stores. Treasures of the DIA, published in honor of the 2007 opening of the "new" DIA, contains more than 400 illustrations of masterworks from the museum's encyclopedic collection.
 
The idea was spurred by the DIA’s Inside/Out project, which features 40 high-quality, ornately framed digital reproductions from the collection installed around metro Detroit. The Grosse Pointe Borders features The Marquise de Vintimille as Aurora by Jean Marc Nattier and the Ann Arbor Borders at 612 E. Liberty displays James McNeill Whistler's famous Nocturne in Black and Gold, the Falling Rocket.
 
“We are happy that our popular Inside/Out project spurred this partnership with Borders,” said Beal. “Inside/Out has been one of our most successful community outreach programs, and thanks to the generosity of Borders, the community has a literary opportunity to demonstrate their support for the museum.”
 
Beal will sign copies of Treasures of the DIA on Saturday, Oct. 23 at Borders Bookstore in Birmingham, 34300 Woodward, from 11 a.m.–noon, and at the Grosse Pointe store, 17141 Kercheval, from 1–2 p.m. Books will be available for sale at the stores.
 
Borders Benefit Days is a program of fund-raising for non-profit organizations that gives Borders a chance to strengthen its community ties with local non-profits and give back to the community. 

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The Detroit Institute of Arts (DIA), one of the premier art museums in the United States, is home to more than 60,000 works that comprise a multicultural survey of human creativity from ancient times through the 21st century. From the first van Gogh painting to enter a U.S. museum (Self-Portrait, 1887), to Diego Rivera's world-renowned Detroit Industry murals (1932–33), the DIA's collection is known for its quality, range, and depth. As the DIA celebrates its 125th anniversary in 2010, it does so with renewed commitment to its visitor-centered experience and to its mission of creating opportunities for all visitors to find personal meaning in art.
 
Programs are made possible in part with support from the Michigan Council for Arts and Cultural Affairs, National Endowment for the Arts and the City of Detroit.

Contact: Pamela Marcil 313-833-7899 pmarcil@dia.org