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DIA interior
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New Blog latest Addition to Detroit Institute of Arts online Community - DIA Blog joins museum’s popular Facebook, Twitter, YouTube, Flickr pages

Monday, June 20, 2011

(Detroit)—The Detroit Institute of Arts (DIA) today launched “The DIA Blog” as part of the museum’s continued engagement with the online community. The new blog is available at http://blog.dia.org/ and features posts from the museum’s photography and art studio staff, and will add content from a variety of museum departments in the coming months. First up will be an insider’s perspective of the DIA’s Inside|Out project, which features 80 reproductions of DIA paintings installed across the metro Detroit area through September 2012.

The DIA has enjoyed tremendous success in using social media to interact with the public, and has some of the largest and most engaged online audiences in the state:

* On May 23, the DIA’s Facebook page reached a milestone of 50,000 “Likes,” and today the number is 53,273

* From Jan. 1 to May 30, 2011, posts on the DIA’s Facebook page were viewed 4,374,612 times. The page is at: www.facebook.com/DetroitInstituteofArts

* The DIA’s Twitter account (@DIADetroit), which answers questions about the DIA while providing constant updates on museum activities, recently crossed the 10,000-follower mark. Today, the DIA Twitter account has 10,775 followers

* The DIA’s YouTube channel has been viewed 62,321 times since it was created in April 2008. The channel features personal video tours of the museum’s collection—some hosted by DIA Director Graham W. J. Beal—along with innovative online-only programming, such as the recent Fakes, Forgeries and Mysteries series of podcasts. The channel is at: www.youtube.com/user/DetroitInstituteArts

* The DIA’s New on View series, found on sites such as YouTube and ArtBabble, among others, features a monthly video on new art acquisitions or on pieces that have not been on view for a while. 

A complete list of DIA social media sites, including links to the DIA’s Facebook, YouTube, Twitter, Foursquare, Flickr, iTunes, Peoplemovers and ArtBabble accounts, can be found at www.dia.org/get-involved/community.aspx.

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The Detroit Institute of Arts (DIA), one of the premier art museums in the United States, is home to more than 60,000 works that comprise a multicultural survey of human creativity from ancient times through the 21st century. From the first van Gogh painting to enter a U.S. museum (Self-Portrait, 1887), to Diego Rivera's world-renowned Detroit Industry murals (1932–33), the DIA's collection is known for its quality, range, and depth. The DIA’s mission is to create opportunities for all visitors to find personal meaning in art.

Programs are made possible with support from the City of Detroit.

Contact: Pamela Marcil 313-833-7899 pmarcil@dia.org