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DIA exterior at night
DIA exterior at night

Detroit Institute of Arts to light up the Sky with “Memory Cloud: Detroit” - First time in United States for acclaimed interactive performance

Thursday, September 15, 2011

(Detroit)—The Detroit Institute of Arts (DIA) hosts “Memory Cloud: Detroit” from Friday, Sept. 30, to Sunday, Oct. 2 from 8 to 9:30 p.m. outside the DIA’s Woodward entrance. The sky in front of the museum will be filled with bellows of smoke and light as the artist studio Minimaforms transforms the area into a transient light environment of communication. This illumination will appear as "virtual ink," communicating messages collected about Detroit from the public. The ephemeral clouds will act as smoke signals, each carrying a unique message and story.

During the two weeks leading up to the event, messages consisting of memories, stories and personal aspirations for the city of Detroit will be collected and archived at Each individual expression will be part of a continuous story about the city, a narrative written by participants over the duration of the project, transforming the steps of the DIA into a dynamic space for communication. The audience will also be able to send text-messages during the performance each night. These collected text messages will be added to the Voice of Detroit archive, becoming part of an evolving diary and a voice that will speak of Detroit’s past, present and future.

Memory Cloud: Detroit is one of the DIA’s events for Detroit Gallery Week.

Minimaforms, an experimental architecture and design studio founded by Theodore and Stephen Spyropoulos, has staged performances around the world. Its work appears in collections at the FRAC Center (France), the Signum Foundation (Poland) and the Archigram Archive (The United Kingdom). Currently, its work is also on view at the Museum of Modern Art in New York as part of the exhibition Talk to Me, concerning design and communication.

This event is sponsored by the Detroit Institute of Arts, funded by the Dr. and Mrs. George Kamperman Fund and Friends of Modern and Contemporary Art, in cooperation with Museum of Contemporary Art Detroit and Kunsthalle Detroit.

Hours and Admission
Museum hours are 10 a.m.–4 p.m. Wednesdays and Thursdays, 10 a.m.–10 p.m. Fridays, and 10 a.m.–5 p.m. Saturdays and Sundays. Admission is $8 for adults, $6 for seniors, $4 for ages 6–17, and free for DIA members. For membership information call 313-833-7971.



The Detroit Institute of Arts (DIA), one of the premier art museums in the United States, is home to more than 60,000 works that comprise a multicultural survey of human creativity from ancient times through the 21st century. From the first Van Gogh painting to enter a U.S. museum (Self-Portrait, 1887), to Diego Rivera's world-renowned Detroit Industry murals (1932–33), the DIA's collection is known for its quality, range, and depth. The DIA’s mission is to create opportunities for all visitors to find personal meaning in art.

Programs are made possible with support from the City of Detroit.

Contact: Pamela Marcil 313-833-7899