British Arrows 2018

The marvelously creative “adverts” of British TV continue to dazzle and delight; they’re annually recognized with the prestigious British Arrows awards (formerly the British Television Advertising Awards), and the winners are assembled into a feature-length program that’s become a cult favorite in cinemas worldwide.

The compact storytelling that’s possible in films of only a minute or two provides endless surprise (look at the popularity of the DIA’s annual Oscar® Nominated Short Films program) yet the particular inventiveness, playfulness, and power of these British advertisements, all designed to sell a product or deliver a message, always provides a reliably satisfying kick.

A December phenomenon for years at the Walker Art Center in Minneapolis, where more than 20,000 attend, the DFT screenings of the British Arrows are one more cause for celebration over the holidays. (Approx. 80 min.) 


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