No Lye: An American Beauty Story

USA/2019, directed by Beyer Mack (55 min)

By the 1960s, the sale of black health and beauty aids had blossomed into a multi-million dollar business that was heavily influenced by the civil rights movement. A decade later, innovative hairstyles and cosmetic products transformed the market into a billion-dollar industry.

No Lye: An American Beauty Story details the impact of popular culture on ethnic beauty standards in America. The film profiles ethnic beauty industry pioneers, including Annie Malone, Madam C.J. Walker, Samuel B. Fuller, John H. Johnson, George E. Johnson, Comer Cottrell, Soft Sheen Products, Luster Products, Bronner Bros, and Essence Magazine. 

Presented free for home-streaming in conjunction with the opening of Black Is Beautiful: The Photography of Kwame Brathwaite.